Health & Beauty Salon
January 2004

Diet without counting


Novo, from Immogenics, is a tailored weight management programme based on the results of blood analysis that measures an individual's inflammatory response to more than 100 common foods.

 

A new approach to dieting, it rejects calorie counting and avoidance of sugar, fats, proteins or carbohydrates in an attempt to discipline the body, and allows the individual to maintain a balanced and healthy diet, the company says.

As part of the programme, clients receive diet sheets and a CD-Rom with in-depth help notes, menu planners and weight monitoring software. There are no set-up costs to the salon, the company says, and a nurse is provided to do the testing.


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