Health
& Beauty Salon |
January 2004
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Diet without counting
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Novo, from Immogenics, is a tailored weight management programme based on the results of blood analysis that measures an individual's inflammatory response to more than 100 common foods.
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A
new approach to dieting, it rejects calorie counting and avoidance
of sugar, fats, proteins or carbohydrates in an attempt to
discipline the body, and allows the individual to maintain
a balanced and healthy diet, the company says.
As part of the
programme, clients receive diet sheets and a CD-Rom with in-depth
help notes, menu planners and weight monitoring software. There
are no set-up costs to the salon, the company says, and a nurse
is provided to do the testing.
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