Novo system launches in UK

The Novo programme from Immogenics has been available at health clubs, spas and beauty clinics in Holland for several months. The company is currently in talks with operators to roll out the programme in the UK.

Novo uses blood analysis to identify foods that should be eliminated from the diet. "This is all about energy conversion, hence its attraction for the elite athlete, rather than energy restriction," said a spokesperson for Immogenics.

Of the 2,000 people that have used the system, 90 per cent have lost weight and 95 per cent have experienced increased energy, says Immogenics.

The company is also in talks with operators in Ireland and plans to roll out in France and Spain.