It is a tailored solution, based upon an individual's blood and its reaction to 115 foods. The NOVO programme has been developed by Immogenics and refined in Holland for the past three years with the collaboration of Leiden University and Abbot Laboratories. The programme, while simple to follow, requires an element of discipline, especially during the first 10 weeks. NOVO actively advocates a balanced diet. With the strengthened immune system, NOVO will have a positive effect on your lifestyle, including increased energy!

NOVO has been endorsed by World Cup winner Sir Geoff Hurst who says: "I believe that what you put into your body has a significant impact on your life and health. NOVO helped me figure out which food worked for me and which didn't." Sir Geoff suffered from gout and wanted help with that. Within a month it had gone and he felt fitter both mentally and physically for business as well as for life.

Sir Geoff's own game plan from where he is today at 62 is to work until the end of the World Cup in 2006. After that he still doesn't see himself retiring completely, just doing a little less work and giving himself more time off.