Novo

Taking the line that excess weight is caused by an immune response to certain foods which cause inflammation, Novo from Immogenics is a new test to show which foods may cause this response. Novo research has shown that excess weight can be caused by inflammation as part of an immune response to particular foods that gain access to the bloodstream and reduce the efficiency of the body to convert stored energy into fat.

Based on the result of a blood analysis that measures the inflammatory response to over 100 foods, Novo then provides a fully supported bespoke diet programme for each customer based on eliminating those foods that cause an inflammatory reaction.

Kamal Bengougam, Immogenics marketing director, highlights the advantages of the programme, "There is no need to go hungry, eliminate whole food groups like carbohydrates or laboriously calculate calorie intake and expenditure."